Customers Fight Over $30 Starbucks Bearista Cups, Internet Calls It “Embarrassing”

November 8, 2025 | New Delhi A $29.95 Starbucks cup has caused chaos across the United States as customers lined up in the early hours of the morning — and even fought each other — to get their hands on the brand’s limited-edition “Bearista” cup. The glass cup, shaped like a bear with a Starbucks logo on its tummy and a green beanie lid, is part of the company’s 2025 holiday merchandise. Despite being priced at around $30, the cup’s cute design made it go viral online, quickly turning it into a collector’s craze. Videos on social media showed long queues outside Starbucks stores and even physical fights breaking out after the cups sold out. In one viral clip from Houston, two women were seen arguing after one allegedly verbally attacked the other over the cup. Starbucks later issued an apology, saying that the demand “exceeded expectations” and that despite restocking efforts, many outlets ran out quickly. The company also confirmed that more festive merchandise will be launched soon. Social media users were quick to criticize the frenzy. One person wrote, “It’s embarrassing that people wake up at 4 am to fight for a $29.95 glass bear.” Others joked that replicas could be bought online for much cheaper, with some even reselling the original cups on eBay for hundreds of dollars. Some customers reported that employees themselves bought the cups before the stores opened, leaving many fans frustrated. Others simply couldn’t believe the hype. “People are treating this cup like it’s gold,” one user said. While Starbucks’ Bearista cups were meant to spread holiday cheer, they instead sparked heated debates over consumer obsession and materialism. As the frenzy continues, one thing is certain the $30 bear cup has become 2025’s most talked-about holiday item. Customers Fight Over $30 Starbucks Bearista Cups, Internet Calls It “Embarrassing” The new $29.95 Starbucks Bearista cup has caused chaos across the US. The cute glass cup, shaped like a bear with a green beanie lid, is part of Starbucks’ 2025 holiday collection. As soon as it hit stores, fans lined up as early as 3 or 4 am to buy it. In some outlets, fights even broke out after stocks ran out. Videos went viral online showing people pushing and shouting inside stores. One customer said she was verbally attacked over the cup. Starbucks later apologized, saying the demand was much higher than expected. Many outlets sold out within hours, and some cups are already being resold online for hundreds of dollars. Social media users called the craze embarrassing. One person wrote, “It’s crazy to fight over a $30 glass cup.” Others joked that cheaper versions can easily be found online. The company said more festive items will be released soon, but the Bearista cup has already become the most talked-about holiday product of the season, sparking debates on how far people go for trendy merchandise.