Apple’s Foldable iPhone Poised to Make Waves on September 9

New Delhi, September 09, 2026 Apple’s September 9 launch event is shaping up to be one of the company’s most closely watched product reveals, with its long-awaited entry into the foldable smartphone market expected to dominate attention. The event will begin at 10:00 am PDT on September 9, or 10:30 pm IST in India, and will be streamed online for viewers worldwide. Indian audiences can watch the event live through Apple’s official events website and YouTube. YouTube viewers will also have the option to set a reminder ahead of the livestream. The event is particularly significant because Apple is reportedly preparing to enter the foldable smartphone segment nearly seven years after Samsung became an early major player in the category. The headline product is expected to be Apple’s first foldable iPhone, which has been referred to as the iPhone Ultra in reports. The device is rumoured to cost around $2,000, potentially making it considerably more expensive than current iPhone models. Such a launch would represent Apple’s most prominent move yet into the high-end foldable smartphone market. The company is also expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max, while the standard iPhone 18 is reportedly not expected until next year. Beyond the iPhone lineup, Apple could unveil an updated HomePod, camera-equipped AirPods and new Apple Watch models. The event is also expected to mark the first major Apple product launch under John Ternus as CEO after Tim Cook stepped down. Should Apple officially confirm its foldable iPhone, the September 9 event could mark a major shift in the company’s product strategy. Entering a segment already strongly associated with competitors such as Samsung would give Apple a new opportunity to compete in the premium foldable market and could make this launch one of its most consequential in years.