NHAI Launches ‘Clean Toilet Picture Challenge’ to Boost Hygiene on National Highways

New Delhi | October 15, 2025 In a move aimed at improving hygiene and sanitation along India’s national highways, the National Highways Authority of India (NHAI) has introduced an innovative initiative called the ‘Clean Toilet Picture Challenge.’ The campaign, part of the Government of India’s Special Campaign 5.0, focuses on ensuring clean and user-friendly toilet facilities for travellers across the country. The challenge encourages highway users to take part in monitoring cleanliness at public toilet facilities maintained by NHAI. Participants can report unclean toilets by uploading a geotagged, time-stamped photograph through the latest version of the RajmargYatra App. Users are required to provide essential details such as their name, vehicle registration number, location, and mobile number while submitting their report. To recognize and encourage citizen participation, NHAI has announced a reward of Rs 1,000, which will be credited as a FASTag recharge linked to the same vehicle registration number used for reporting the issue. This initiative not only motivates travellers to contribute actively but also strengthens accountability among service providers maintaining highway amenities. However, to maintain transparency and fairness in the process, NHAI has outlined a few specific conditions. Each vehicle will be eligible for only one reward during the campaign period, regardless of how many toilets are reported. Similarly, each toilet facility can qualify for the reward just once a day, even if multiple users report the same location. Furthermore, only original, unedited photos taken directly through the RajmargYatra App will be accepted for review. Reports submitted about toilets not under NHAI’s purview—such as those at fuel stations, roadside dhabas, or private establishments—will not be considered valid for the challenge. The verification process involves both AI-based validation and manual review to ensure the authenticity of submissions. Any duplicate, manipulated, or previously reported images will be automatically disqualified, ensuring that the system remains reliable and tamper-proof. The Clean Toilet Picture Challenge will run until October 31, 2025, covering all National Highways across India. The initiative forms a crucial part of NHAI’s broader efforts under Special Campaign 5.0, which focuses on enhancing the overall highway experience through measures like filling potholes, beautifying flyovers, improving signage, and clearing encroachments. By inviting citizens to play an active role in maintaining hygiene standards, NHAI is promoting a sense of shared responsibility for public facilities. The campaign reflects the government’s larger vision of fostering cleanliness, transparency, and community participation in governance. Through this citizen-driven approach, NHAI aims not just to identify issues but also to create a culture of cleanliness and accountability along the nation’s highways. The Clean Toilet Picture Challenge stands as a practical and engaging way to turn everyday travellers into contributors toward a cleaner and more comfortable highway experience for NHAI’s Clean Toilet Picture Challenge: Clean Highways, Better Journeys The National Highways Authority of India has launched the ‘Clean Toilet Picture Challenge’ under the Government’s Special Campaign 5.0 to promote hygiene on highways. Travellers can report dirty toilets at NHAI toll plazas by uploading a geotagged photo through the RajmargYatra App. Verified reports will earn users a Rs 1,000 FASTag recharge. The campaign runs till October 31, 2025, aiming to make highway travel cleaner and more comfortable. By rewarding awareness and responsibility, NHAI encourages citizens to play an active role in maintaining public hygiene and improving travel experiences across India.